Marketplace
OTO Tokyo
Crafting a digital bridge between Japanese artisans and global brands, for an early-stage Japanese start up.
Challenge
OTO needed a responsive website that would effectively showcase their services to international brands seeking Japanese craftsmanship. With a small team of just two people, they required a digital platform that could:
Clearly communicate their specialised B2B consultancy services
Appeal to global luxury and lifestyle brands
Highlight the unique value of Japanese artisanal craftsmanship
Function as their primary business development tool with minimal maintenance
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate
Increased international inquiry rate by 40% within three months of launch
Reduced bounce rate by 35% on mobile devices
Streamlined lead generation process resulting in higher quality inquiries that matched OTO's ideal client profile
Enabled the small team to maintain a professional global presence without requiring significant ongoing website management
Successfully showcased multiple use cases of Japan's strong artisanal heritage and strengthening OTO's credibility as a specialised B2B consultancy service
Process
01 Research & Analysis
Conducted in-depth discovery sessions to understand OTO's unique position as a cultural bridge between traditional Japanese craftsmanship and modern global brands.
02 Information Architecture
Developed a user-centred information architecture that prioritised the three core service offerings: sourcing & curation, branding & marketing, and consulting.
03 Visual Design
Created a minimal, elegant design language that reflected both Japanese aesthetic principles and international luxury brand expectations.
04 Responsive Design
Implemented a responsive framework ensuring seamless experiences across all devices, particularly focusing on mobile optimisation for international business travellers.
05 Content Strategy
Incorporated subtle visual storytelling elements that communicated the craftsmanship journey without requiring constant content updates.
